SEO DOs And DONT’S According To Google: Mixed Signals?
Google is talking a lot about SEO these days. In a recent webmaster discussion at SXSW, Google’s Matt Cutts spoke about some changes Google is working on that would seem to make SEO matter less, in that sites with good, quality content that don’t do a lot of SEO could potentially rank just as well, or better than a bigger site with a bigger SEO budget and a lot of SEO tactics implemented. The whole thing appears to be more about Google getting better at not helping sites just because they employ a lot of grey hat/borderline black hat tactics. Google has always tried to do this, but based on what Cutts said, it sounds like they’re about to get better at it.
Changes to Google’s algorithm have the ability to make or break businesses. Google is sending out the signal that you should worry less about the current SEO trends, and more about producing great content, and that they’re “leveling the playing field” for sites that don’t pay as much attention to SEO. Obviously great content is a positive, but at the same time, Google is showing us each month all of the changes it is making, and all the while, providing tips about how to do certain SEO things better. Is Google sending mixed signals? Just how much should webmasters worry about optimization? Share your thoughts in the comments.
Google Changes To Come
WebProNews spoke with former Googler and Google Webmaster Central creator Vanessa Fox about it, after she wrote her own blog post, sharing her thoughts about Google’s approach to SEO. In her post, she wrote, “Some are worried that Google will begin to penalize sites that have implemented search engine optimization techniques. My thoughts? I think that some site owners should worry. But whether or not you should depends on what you mean by search engine optimization.”
“Matt talked about finding ways to surface smaller sites that may be poorly optimized, if, in fact, those sites have the very best content,” she said in the post. “This is not anything new from Google. They’ve always had a goal to rank the very best content, regardless of how well optimized or not it may be. And I think that’s the key. If a page is the very best result for a searcher, Google wants to rank it even if the site owner has never heard of title tags. And Google wants to rank it if the site owner has crafted the very best title tag possible. The importance there is that it’s the very best result.”
There has been a lot of discussion about it in the SEO community, and there will no doubt be plenty around SES New York this week. Some of the talk has been blown out of proportion, and Cutts appears to feel that the press has contributed to this. For the record, when we first reported on it, we linked to the full audio from the panel, as [...] Continue Reading…
Article source: http://www.webpronews.com/seo-dos-and-donts-according-to-google-mixed-signals-2012-03
Top Los Angeles SEO Firm, Avital Web, is Now Offering Customized Marketing Plans to Companies Looking for a …
LOS ANGELES, March 19, 2012 /PRNewswire/ — Creating an effective online marketing campaign is going to take time and energy, but it is necessary for any company that would like to expand their business, attract new customers, and keep up with the competition. Unfortunately, this is easier said than done and many find their websites to be ineffective and not bringing in the traffic that they would like to see. This is why the leading Los Angeles SEO firm, Avital Web, is now offering online marketing plans that are customized for the needs of every single client.
SEO is one of the most important components of maintaining a powerful and effective online identity. Search engine optimization is integral to landing high rankings with search engines. The top spots are extremely competitive, and the difference between the first and second page of a search result could mean the difference between a company’s success and failure. With so much on the line, the leading internet marketing company, Avital Web, is now providing a full range of SEO services that will transform the way a business operates.
Bing, Yahoo, and Google SEO are going to require the dedication and expertise of an effective SEO company that does not offer cookie-cutter strategies in order to rank well. Avital Web’s staff offers clients the time and energy to customize marketing campaigns, improve rankings, and provide traffic with quality material. This entire process begins with graphic design and is going to end with new clients and increased revenue.
More businesses than ever that have been in search of SEO consulting and services and not found what they are looking for are now finding their way to Avital Web and a refreshed search engine marketing campaign. Companies that do not keep up with their competition online are quickly going to find just ruthless their field can be.
About Avital Web, SEO Consultant Los Angeles
Avital Web maintains a staff of dedicated employees that offer a full range of website SEO services. Their optimization services include graphic design, website design, link building, blog marketing, social network management, press releases, dental marketing and more.
Visit http://www.seocompanyca.com or call (877) 971-7177 for more information about the services offered by this SEO company.
Article source: http://finance.yahoo.com/news/top-los-angeles-seo-firm-140000387.html
SEO Positive Welcomes New Copywriter To Chelmsford Team
SEO Positive is proud to announce the addition of a new member of staff to its rapidly expanding in-house copywriting team.Chelmsford, Essex (PRWEB UK) 19 March 2012 After advertising for the position after the turn of the New Year, leading search engine optimisation agency SEO Positive has welcomed new copywriter Kerry Sheahan to its Chelmsford-based team of search specialists.
The news comes as the business begins to take on a wider range of copywriting projects from both new and existing clients.
As an English graduate from a top Kent university, it was evident during the interview process that Kerry has a clear passion for writing and possessed the self-motivation required for such a demanding role. The recruitment team at SEO Positive were also impressed by her existing portfolio and previous experience in the field.
Ben Austin, Managing Director at the SEO company, describes his need for a larger writing team as demand for his copywriting services grows steadily month on month.
“When it comes to SEO, most people trying to promote their products or services on the web know that creating strong, relevant content is an absolutely essential part of their entire campaign,” Ben explains.
“Our qualified team can produce any kind of copy that is going to portray our clients as professional and capable on the web. This service has really taken off recently and we think this is because more companies have become aware of a number of algorithm updates that have been announced by Google that apply directly to content generation.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.
Ben AustinSEO Positive Limited0800 088 6000Email Information
Article source: http://news.yahoo.com/seo-positive-welcomes-copywriter-chelmsford-team-132823339.html
One URL To Rule Them All For Mobile SEO
A core element of mobile SEO is to determine where the mobile content will reside in relation to that of the standard desktop orientated site. This debate was even broached a year ago.
What Are The Mobile SEO URL Options?
Same URL or One URL strategy
An m. subdomain
A third party site for mobile pages
A .mobi TLD
Why Is The One URL Strategy Better For Mobile SEO?
With the large enterprise companies we work with at Covario, our position has been to recommend the one URL or same URL approach over the m. subdomain.
The one URL approach for mobile has also been recently echoed as a preferred choice by both Bing officially and Google unofficially.
This approach requires user agent detection to trigger different rendering of the page based on the mobile device type which can also include the DocType and HEAD section of the code. Google specifically affirmed this is not cloaking back in their Search Engine Optimization Starter Guide.
The key is to change these sections for feature phones and smartphones as Google has two different mobile crawlers for these devices since the search results between feature phones and smartphones do differ from each other, as well as from the standard desktop search engine ranking results.
To be proactive, it is best to do this as well for tablets and TV rendering, which should get specific crawlers from the search engines in the near future.
In the end, why is this single URL approach better for mobile SEO?
Link empowerment since all the link equity would be consolidated into one URL
Mobile URLs rarely have much link equity on their own
A URL being in an m. does not inherently have any advantage in mobile search
Google and Bing have both affirmed its not cloaking to show different content on the same URL for the different mobile device types
There is no need to create a subdomain every time there is a new device type
Results in reduced load on your web server; and
Definitively establishes a direct relationship of the different mobile renderings to your desktop instance
When Is An m. Subdomain A Better Option?
Using a subdomain for your mobile rendering is a close “1B” option to the one URL strategy and could be the preferred direction in many circumstances.
If you are only going to have a limited mobile site that doesn’t have a one-to-one relationship to your desktop instance, then having a subdomain for mobile would make sense.
Also, if your site already has a long established mobile subdomain the advantages of bringing it to the one URL does diminish.
The disadvantage is that you would need to have user agent detection on both your www- desktop instance as well your m. mobile instance to properly redirect the user to the other based on their device.
Then, you would need that user agent detection on the mobile subdomain to trigger different mobile content on the same mobile URL for feature phone and smartphone users.
Finally, you would then need to create a subdomain for each future device thus a tablet. subdomain then a tv. subdomain and possibly in the future a car. subdomain or appliance. [...] Continue Reading…
Article source: http://searchengineland.com/one-url-to-rule-them-all-for-mobile-seo-115366
The Latest & Greatest On SEO Pagination
Technical SEO topics such as pagination are near and dear to my heart. This article will build upon and update my previous treatment of pagination and SEO.
I’ve written and presented often on pagination for SEO. Why so much attention on this subject?
The reason is simple: it can be a big, hairy deal for sites. It’s right up there with faceted navigation as one of the most problematic crawling and indexing issues for large-scale SEO. It’s a tactic (actually a set of tactics) that our teams are continually evolving, testing, and refining.
So it was “double prizes” when Google announced the HTML 5 element rel next/prev for pagination.
3 Overall Tactics For SEO Pagination
There are three primary tactics that we use for SEO pagination:
Classic Method (using noindex)
View All Method
Rel Prev/Next Method
Each of these is detailed below.
Classic Pagination for SEO: Using noindex
I’ve already detailed this technique in full, so I’ll skip the nitty gritty. The important thing to realize is that using this method does not directly transfer any equity from a series of component pages to the primary, canonical page. Rather, as component pages get crawled and link back to the canonical page, that equity is (hopefully) transferred as a second-order effect.
We would generally not recommend using this method for pagination today, except for fringe cases. It’s perfectly fine and will not hurt a site; on the contrary, it will greatly help a site that has SEO pagination problems. But, there are now even better methods as we’ll discover.
The classic SEO pagination method uses noindex but does not directly consolidate equity.
View All Method
The most elegant method is to utilize a View All page. In this approach, all component pages rel canonical back to the View All.
There are a few requirements for this approach:
The View All must load quickly; at least 3 seconds end-to-end. Maile Ohye pointed out at SMX West that even if load times are excessive, if the page can load progressively the user experience will not suffer as much (since content will be viewable on the page immediately).
At SMX West, a few folks complained when I mentioned 3.5 seconds as the maximum load time tolerable for View All pages. The truth is, this is a “real world” goal and while not ideal, reflects the actual load times that we see on large sites.
Just take a look at these ‘last mile’ load times on US retail sites to get an idea of what latency looks like out there. It’s not particularly pretty, but more than anything demonstrates the opportunity these sites have.
Site latency reports from Google Webmaster Tools
Our analysis of 20 top ecommerce clients showed an average load time of just over 4 seconds. The fastest site was averaging 2 second load times, an exceptional result in this set. But it was more common to see load times above 3 seconds and well into the 4 second range. While the average load time was 4.2 seconds, the slowest site loaded in over 9 seconds!
Another requirement for the View All method is to ensure [...] Continue Reading…
Article source: http://searchengineland.com/the-latest-greatest-on-seo-pagination-114284
Omaha SEO Company Net Success Announces the Launch of Their Pay-Per-Performance Pricing Model for Search Engine …
An Omaha based SEO company, Net Success, is offering SEO services on a pay-for-success basis, significantly reducing the risk which is normally associated with hiring an SEO company.Omaha, NE (PRWEB) March 19, 2012 “If we don’t get your website listed on the first page of Google, we don’t get paid.”
So say’s Larry Dozier, the manager of Net Success, an Omaha SEO company which has recently shifted over to using a pay per performance pricing model for their seo clients.
Many small business owners are hesitant to hire an SEO firm simply because of the degree of uncertainty involved. Most SEO companies charge a large fee upfront, but make no guarantees of success. There’s a strong incentive for the SEO provider to over-promise in order to secure the contract. Additionally, it’s difficult for a business owner to assess the true skill level of the SEO provider, making most company owners reluctant to enter into an SEO relationship.
“That’s where we turn the whole thing upside down” states Dozier. “Instead of placing the risk on the client, we take the majority of the risk upon ourselves. If we don’t succeed in placing your website, we don’t get paid. Period.”
Net Success begins by examining the needs of the prospective client, as well as their own ability to meet those needs.
If Net Success determines that they can successfully place the prospective client’s website for keywords which will bring in substantial traffic, a formal SEO relationship is entered into.
“The entire arrangement hinges upon our ability to deliver real value to the website owner. By value we mean page one Google listings for keywords which generate real traffic and which bring real money in the door.” say’s Dozier. “If your SEO isn’t doing that for you, what good is he?”
The way the Net Success model works is that the website owner pays a one-time activation fee of $199.00. Over the following twelve months, there is an agreed upon monthly fee charged for each keyword for which the site ranks on the first page of Google search results. The monthly fee ranges from $25 to $200 per keyword, depending upon how competitive the keyword is.
At the end of the 12 month period, the site owner has the option to renew.
“If we do our job right, which we will, we anticipate that most clients will be eager to continue the relationship.” Dozier states. “Everything depends on our being an asset for your business, delivering real value – not just sales hype.”
Larry DozierNet Success Now(402) 403-1490Email Information
Article source: http://news.yahoo.com/omaha-seo-company-net-success-announces-launch-pay-070124490.html
SEO Consult(R) Named as Number 1 UK SEO Agency by TopSEOs
SEO Consult®, an award winning agency specialising in search engine optimisation, have been named by the independent authority on search vendors, TopSEOs, as the number one SEO agency in the UK.(PRWEB UK) 18 March 2012 SEO Consult®, an award winning agency specialising in search engine optimisation, have been named by the independent authority on search vendors, TopSEOs, as the number one SEO agency in the UK.
SEO Consult®, who have held the accolade for over two years now, have again shown excellence in a number of categories including, keyword analysis, needs analysis, reporting methods, on page optimisation and off page optimisation. TopSEOs awarded SEO Consult® the highest score available in these categories, enabling them to hold off competition from competition from other SEO agencies around the UK. Other factors that helped SEO Consult® claim the March 2012 award, was their 96% client retention rate, as well as their revenue, which exceeded 5.5 million pounds.
SEO Consult®’s range of SEO services allow bespoke strategies to be implemented for each of their clients, of which they now have more than 325, while maintaining a high quality of service that promotes ingenuity, transparency and sustainable results. SEO Consult® are hoping they can maintain the title of UK’s Number One SEO Agency for the foreseeable future.
“To be acknowledged as the UK’s number one SEO agency consecutively for over two years now, is testament to the hard work of our technical staff, sales team and account managers, who are constantly working diligently to help our clients achieve and exceed their online goals. Our intention at SEO Consult® is to continue expanding, to optimise the quality of our SEO services and to keep on delivering a healthy ROI for our clients,” said Matt Bullas, Managing Director of SEO Consult®. “We pride ourselves on offering our clients a service that is quality driven, promoting ingenuity and transparency while delivering superb results that are sustainable. Our aim now is to continue to work hard, and maintain the title that TopSEOs have given us for as long as possible.”
Susie HoodClick Consult0845 205 0292Email Information
Article source: http://news.yahoo.com/seo-consult-r-named-number-1-uk-seo-085817457.html
How This Entrepreneur Raised $28,000 To Fund Her Startup, Using Airbnb
Mark Suster
Never Negotiate Piecemeal. Here’s Why
Always Go Home with the Lady Who Brought you to the Dance
Find Egg-breakers: People With Influence and Authority Who Are Unafraid to Use Them
Tracy DiNunzio isn’t your typical Silicon Valley startup founder. She’s a painter and a self-proclaimed Bohemian.
She did her first tech startup after the age of 30. And she didn’t start her company in Northern California.
Tracy built her company, Recycled Media, out of necessity. She hasn’t raised any venture capital. She drove her company to profitability before paying herself a modest salary.
She leveraged herself and even sold many of her possessions to get started. And when her assets were tapped she rented out her bedroom and even her couch on Airbnb to afford her year-one operations. More on that later.
She actually IS the prototypical entrepreneur. Just not the kind you would initially read about on TechCrunch. That may soon change. And that’s what I love about her narrative. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press.
Here’s what I learned about Tracy:
1. She started her business from a personal need Tracy was an artist throughout her 20?s but she watched her then husband found a tech startup. She learned at the kitchen table as so many spouses do. After some encouragement from him she decided to launch her own website – Recycled Bride. This was the first in her string of web properties.
The idea came from having been recently married herself and seeing how expensive it can be to buy a new wedding dress. So many women aspire to wear Vera Wang, but few can really afford the dresses. Weddings are a bit like college degrees – they often set you back financially for many years after the event.
And further, Tracy felt the calling to try to build something “green.” Recycled Bride became the perfect endeavor: Less [...] Continue Reading…
Article source: http://www.businessinsider.com/how-this-entrepreneur-raised-28000-using-airbnb-to-fund-her-startup-2012-2
SEO Positive’s Strategy Leads to High Profile Event For The Dance Agency
London-based dance agency Accelerate Productions are set to choreograph a high profile fashion show, thanks to the on-going SEO efforts of partner firm SEO Positive.(PRWEB UK) 17 March 2012 Thanks to the continuing SEO efforts of online marketing experts SEO Positive, London-based dance agency Accelerate Productions will be taking on a high profile fashion show between the Petronas Towers in Kuala-Lumpar, Malaysia, featuring designers from across the globe.
Accelerate Productions is a UK based company specialising in the areas of choreography, dance and modelling. As one of most trusted commercial dance agencies in London, their highly skilled performers are constantly in high demand for high profile events such as fashion shows, live performances and music videos. Resident choreographer K. Knight is this month flying out to Malaysia to choreograph the first ever fashion show to take place on the Skybridge of the Petronas Towers in Kuala Lumpar, involving ten top designers from around the world.
Accelerate Productions approached SEO Positive in late 2011 looking for a new online marketing strategy to stimulate interest in their business as well as boost their booking figures, and have since seen a considerable rise in their company’s search engine positioning in the months they have been with the company. It has now been announced that further action is being taken by SEO Positive’s online marketing specialists to boost promotion of Accelerate’s website.
“At SEO Positive we are dedicated to ensuring the companies we work with enjoy long term success as well as achieving initial results,” claims Client Account Manager, Dave Damhar. “We believe it is possible to drive Accelerate Production’s SEO activities by adopting a new keyword strategy to benefit business and help them secure even more large-scale bookings in the coming months.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.
Ben AustinSEO Positive Limited0800 088 6000Email Information
Article source: http://news.yahoo.com/seo-positive-strategy-leads-high-profile-event-dance-075917330.html
SEO Software at 47% Off: Get Lucky This St. Paddy's Day With Link-Assistant.Com
During St. Patrick’s weekend visitors to http://www.link-assistant.com/ are invited to have fun and find their pint of beer and SEO PowerSuite discount under one of shamrock leaves.Minsk, Belarus (PRWEB) March 17, 2012 Link-Assistant.Com, the market leader and visionary in smart SEO software solutions, marks St. Patrick’s Day with a hilarious special offer.
“We’re sharing a pint of ice cold beer with SEOs looking into buying SEO tools. They can now have a whole pint off SEO PowerSuite price: as 1 US pint equals 0.47 liter, we offer our software at 47% off,” explains the company’s spokesperson.
For four days only, SEO PowerSuite Professional and SEO PowerSuite Enterprise will be sold at $211.47 and $529.47 respectively, which makes exactly 47% off the software regular price.
*What’s SEO PowerSuite?*
SEO PowerSuite is enterprise-class SEO software that helps webmasters rank their websites high in Google.
Aimed at informed decision-making regarding various SEO aspects, SEO PowerSuite consists of four vital SEO tools:
Rank Tracker (rank checking and keyword research tool),
WebSite Auditor (on page optimization software),
SEO SpyGlass (backlink checker),
LinkAssistant (link building app).SEO PowerSuite is available in Free, Professional and Enterprise editions.
*How do I get a discount?*
St. Patrick’s campaign will run from March 16 to March 20.
Those willing to take part should go to http://www.link-assistant.com/patricks.html to meet the Merry Green Man and see three shamrock leaves. The beer and the discount are hidden under one of the leaves – the contestants should guess under which one.
The most important thing is: there’s no way those who take part can end without a smile and beer from Link-Assistant.Com on St. Paddy’s (wink-wink)!
Got questions? Feel free to contact our support or say hello at any of our social media handles: Facebook fb.me/LinkAssistant, Twitter @LinkAssistant or Google Plus gplus.to/LinkAssistant.
*Defining the world standard for SEO software – About Link-Assistant.Com:*
Founded in 2005, Link-Assistant.Com has grown from a small group of partners into a professional software house. With big brands like Amazon.Com, Microsoft, Toshiba on the client list, the company is proud to cater for 380k+ individual customers worldwide who successfully use SEO PowerSuite to improve their online presence.
Contact: Alexandra Shkalikova, ashkalikova(at)link-assistant(dot)com +375447761416
Alexandra ShkalikovaLink-Assistant.Com+375447761416Email Information
Article source: http://news.yahoo.com/seo-software-47-off-lucky-st-paddys-day-075917170.html